Advertising Opportunities

Why Transit Advertising Works

Transit advertising has been around almost as long as transit itself. But while other versions of advertising have lost their traction over time, transit advertising has actually become both more innovative and more effective in recent years. There are more vehicles on the road today than ever before, so transit advertising delivers a message that packs a punch. The larger-than-life, bold ads reach both consumers that drive as well as consumers that ride the bus, adding to the audience with every mile on the road.

1. Audience Reach
   Bus wraps are billboards on wheels, targeted to the specific regions or neighborhoods that are most applicable for your campaign.
2. Cost
   Transit advertising is one of the least expensive media platforms in terms of both absolute and relative costs., and outperforms with the lowest average cost per impression of any other media.
3. Exposure
   Unlike radio, TV, or Internet advertising, your audience can't turn off, tune out, or click away from transit advertising. Your message is in their sightline where they live, work and travel on a daily basis.
4. Impact
   That larger-than-life impact leads to exceptional recall when customers seek your product or service. With extensive market coverage and full-color designs, bus wraps deliver images that are eye-catching and memorable.
5. Frequency
   Repetition is the key to any successful advertising campaign. Transit advertising provides a constant reminder, keeping your brand, service, or product fresh in your target audience's mind.

Exterior Advertising

Back Window

Frame your message in the back window of the bus. These ads are in direct view of drivers, with an average of 44,000 impressions per week!

Price: $255/month
Plus a one-time print/install cost: $255
(72" W x 30" H and 76" W x 34.5" H)

Side Window

Headliner

This headliner speaks for itself, with a broad message that runs the length of the bus. Increase the impact of your campaign with a headliner.

Price: $305/month
Plus a one-time print/install cost: $380
(330" W X 12" H)

Back-Side Wrap

Back Wrap

Cover the entire rear of one of our cutaway vehicles with your ad, and let us drive your message all over town!

Price: $480/month
Plus a one-time print/install cost: $655
(101" W X 84.5" H)

Kong

Split Kong

Another popular choice ... in full view of drivers on street level. A moving billboard comprised of multiple ads, providing more bang for your buck.

Price: $380/month
Plus a one-time print/install cost: $355
(81" W x 28" H back and 71" W x 28" H front)

Big Kong

Full/Half Wraps

Bus wraps are an effective and eye-catching way to promote your message across the City of Waco and beyond. Our wrapped buses operate on fixed routes and special event shuttles, providing extensive visibility to a broad audience. Additionally, your bus wrap will feature prominently in our maps, print productions, and across our social media and marketing materials, ensuring maximum exposure for your brand.

The Power of a Mobile Billboard

A bus wrap transforms a 35-foot bus into a dynamic billboard, featuring high-quality vinyl graphics on both sides and the back of the bus. The windows are covered with a special material that allows passengers to see out while displaying your graphics to passersby. This mobile advertising medium effectively captures attention wherever it goes.

Our bus wraps are designed to last:

• Vinyl Wrap: Includes a three-year warranty and is attached directly to the bus.
• Window Film: Includes a one-year warranty with minor upkeep needed over the three-year lifespan.

When you wrap a bus, it becomes your bus . You can even request to use your branded bus for specific events, subject to availability and regular charter fees. This unique feature enhances your promotional efforts by allowing your branded bus to be present at key events.

Call (254) 750-1917 for pricing information

Interior Advertising

Behind-the-Driver

Ads placed directly behind the bus driver and in full view of riders. Passengers can't miss it!

Price: $80/month
Plus a one-time print/install cost: $35
(11" W X 17" H)

Interior Banner

Outdoor Advertising

Bench

Eye-level media that is visible by riders, commuters and vehicle traffic. Establish your presence in the community with our affordable and effective bench ads!

Price: $80/month
Plus a one-time print/install cost: $115
(70" W X 20" H)

Shelter

Baylor Gameday Shuttle

Tailgater Information

We carry more than 47,000 Baylor football fans each season to McLane Stadium on the Tailgater Shuttle, which circles from downtown Waco to the stadium! Choose the "Tailgater Package" to market your message to this Baylor proud crowd for the upcoming season!

Tailgater Package

Creative banners that line the top racks of the bus interior.

Price: $310/season (1 Interior Banner on all 6 shuttles)
Plus a one-time print/install cost: $140
(28" W X 11" H)

Rural Advertising

MCRTD Information

The McLennan County Rural Transit District is operated by Waco Transit System and provides transportation to anyone in the rural areas of McLennan county in order to improve access to jobs, education, healthcare, and more! Destinations include anywhere in McLennan County or adjacent counties, as long as one stop originates from or travels to a rural address.

Side Window

Cover the side windows of our vehicles with your ads. Ads are seen in passing and at street/curb side level as riders and pedestrians approach the bus.

Price: $105/month
Plus a one-time print/install cost: $105
(Sizes Vary)

Back Banner

Back-Side Wrap

Grasp the attention of the consumer and make a BOLD statement with this eye-catching spot!

Price: $455/month
Plus a one-time print/install cost: $580
(110" W X 58" H)

Back Wrap