Waco is a destination for growth, where nature meets culture, big opportunities can become a reality, where people can live well and feel like they are home.
Our purpose is to be a city of possibilities made by and for our people.
Pursuant to municipal law, City logos are exclusively used for official City business such as City communications, merchandise, facilities, signage, events, and services unless written consent is granted by the Communications & Marketing department.
The "Flying W" is our symbol signifying official city operations and services. Our employees wear it with pride as we work to provide exemplary service to our residents, but in addition, it's used in our official communications in many ways. As employees of the City of Waco, we are all brand ambassadors.
Our city's logo family is comprised of three logos, each representing our city best in different contexts.
This is our hero logo and is used across government stationery and the city's website.
Use this logo in logo trains and when the Flying W needs to be seen better at small scales.
Use this logo across apparel, in city campaigns, and over imagery.
*the navy and denim blues should not be layered in use for normal text. The contrast does not pass WCAG AA standards
Communications & Marketing
Monday - Friday
8 a.m. - 5 p.m.